From the early days of radio and television to the ever-evolving world of modern production, Pacific Radio (PacRad) has built its reputation on technical expertise, quality products, and trusted relationships. Founded in the 1930s, PacRad has long served professionals across film, broadcast, music, post-production, and live entertainment with reliable solutions for audio, video, data, and connectivity.

For decades, PacRad has worked closely with leading manufacturers such as Belden, Neutrik, Middle Atlantic, NoShorts, and many others—earning trust by understanding how these products perform in real-world production environments and helping customers choose solutions that last.

Today, PacRad continues that legacy as part of the Filmtools family — a group of industry-focused brands united by a shared commitment to supporting creators and technicians at every stage of production. Alongside respected names like Backstage, Tour Supply, and Studio Depot, PacRad remains dedicated to delivering dependable gear, deep product knowledge, and personalized service.

Being part of the Filmtools family allows PacRad to offer broader resources and deeper collaboration while staying true to what has always mattered most: the customer-first approach that has defined PacRad for decades.

As technology and workflows evolve, PacRad remains focused on what never changes — earning trust, solving problems, and supporting the professionals who bring ideas to life.